November 2014

Friday 28 November 2014

Snapdeal Share Who Privately Held


Snapdeal.com, owned by Jasper Infotech Pvt. Ltd, was valued at about $1.76 billion (`10,562 crore) after SoftBank Group’s $602 million (`3,612 crore) investment in October, which means the Japanese investor acquired almost a 33% stake in one of India’s largest e-commerce marketplaces, according to the latest filings with Registrar of Companies (RoC).

Petrol, Diesel Prices May Go Down Below Rupees 60 - Why


Petrol, Diesel Prices May Go Down Further - why 

Crude oil prices fell more than $3 to a fresh four-year low under $75 a barrel on Thursday after OPEC decided not to cut production, despite a huge oversupply in world markets. Members of the Organization of the Petroleum Exporting Countries (OPEC), which account for nearly 40 per cent of global oil output, met on Thursday to decide whether to cut production, after oil prices dropped over 30 per cent in just six months. 

Tuesday 25 November 2014

Top 10 Women Handle the Advertising Industry Successfully


This resulted in a recent survey conducted by the agency association GWA . This downward trend has even increased in the past five years. So sit only 2.9 percent of women in general management. 2009, the proportion of female agency chiefs still four percent. A shameful development, the entire industry wasted potential. It is they, the  candidates who take their chances and have the potential to shake up the Boys Club. 

Monday 24 November 2014

Calculate Business ROI for Measuring Marketing Campaign


Calculate business ROI for measuring marketing campaign

Some goldy-oldy said about Marketers mission 
Calculate business ROI for measuring marketing campaign
Calculate business ROI for measuring marketing campaign

“marketers must prove that they able close business in a market for own company. With global economy and company financials periods up & down. Marketers find out Good timing to prove they reach to bottom line for closing business. Vice versa in bad time they have big challenge and company expectations from marketers and set a miles-stone meet in given period. Goals and marketer’s contribution in marketing activities “engaging”, “developing customer strategy”, “handle customer experience for improve business”.”

Friday 21 November 2014

Effective ways of Lead Generation through Content Marketing


Content marketing plays an important role in Lead Generation. In today’s world B2B buyers have changed a lot. B2B buyers have lot of information available online at their fingertips.

So most likely B2B buyers prefer getting product/service information online rather than approaching a person. So as it is always said that every coin has two sides, on one side it provides an excellent opportunity for marketing team but on other side it can also lead to information overload where many brands, products and services get lost.

Now what’s the right way to do it? It’s time to get more relevant and precise. We have to change the concept of one-size-fits-all mentality and should realize that every time we need to customize our content for every buyer at different levels.

Thursday 6 November 2014

Setup the perfect email campaign for industry and Target Audience - 2


Continue from : 
Summary : - 

With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 


Setup perfect email campaign for industry and Target Audience


Summary : - 
With web research, web leads, subscriber database & perfect prospect data (contacts) we start contact all person with perfect modem OR medium. In this blogs, we talk about email campaign.  I already told about in my previous post “how create email newsletter content”. 

This content related “how set up email campaign for better return-on-investment from specific region OR targeted people and improve business relation with decision for future expansion of own business."

Wednesday 5 November 2014

Marketer Tips for Layout of Email Content


Summary : - 
In this blog article, some Business Marketer explains how making easily format OR Layout for Email Content sending to SOMEONE.

Email Newsletter helps mail Receiver understand your business. Its make convert into business / Leads through emails.

We start with “Subject”, its help to get clicked on email, in other word CTR (click-through rate). The Subject is brand images for our details showing what we are.

Email Icon
Low impressive subject like Hi, this is, for earning money, RE:

Email subject same as Title of Articles, this explains what we type in the content body. Select subject for purpose “receiver click on email & gets information of our product OR something else “ 

By research; we receive the most emails get better CTR more than business emails.


Images – some biggest use images of explaining own products, services. In emailing doesn't use high quality or resolution images because they don’t load, and you don’t get any result. You can track through some software who helps in designing templates, track it.

Images explain your business, products, services and take 20% to 30% business leads from an email campaign. Marketers suggest the use image for E-commerce web, educational, shopping web, etc. Business news, Health web doesn't use the image in email. Reader doesn’t click on product images. Why?

Content OR website promotional link

In intro para, welcome notes with company information, services, product bio for increase interest of reader OR receiver.

Give to explain about subject of products in two lines for making easily simply mail. Give company detail for contacting you and its convert into business.

Don’t forget to give a link for Unsubscribe, why? Some countries not allowed emailing without receiving permission.

Conclude –

Use perfect, popular tools for campaign in bulk, they track your sent mail for business ROI. You have any suggestion send me on johnwriter82@gmail.com OR comment on this post.