August 2015

Thursday 27 August 2015

B2B Lead Generation Tactics For Marketer Who Try Hard


B2B Lead Generation Tactics For Marketer Who Try Hard
Courtesy :- business2community.com 
Customers are the king of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. 1 challenge. (I bet that even you consumer marketers out there experience this challenge, so stick with me, as I’m sure you’ll find value here, too). 

Wednesday 26 August 2015

7 Easy Tips on Choosing a Perfect CRM for Your Organization


CRM(Customer Relationship Management) has indeed become one of the most preferred technologies for transforming the customer data received via websites and phone lines into revenue-generating details. Whether you own a small-sized, medium-sized or a large-sized organization, it is your choice of a CRM software tool that will enable you to reduce the overall costs and increase the business profits. Today, in this post, I'll be offering you few easy-to-follow tips on picking the right CRM solution for your business firm. So, let's get going with these fantastic tips.

1. Be sure as to what you want the CRM for- sales, marketing, customer service or all the three

Though CRM software tools are mainly used by the sales personals, there is a range of CRM softwares which are being utilized fror handling customer service cases and different web-based marketing campaigns. Hence, while shortlisting CRM software tool for your business, do be certain as to whether you would be using it for enhancing your sales, executing marketing campaigns or enriching customer services. For instance, if you're just looking for an online sales and marketing tool, choosing Hatchback would work for you.

2. Pay heed to selection of a mobile-compatible CRM software

Since your salesforce is likely to be mobile, preferring the usage of a wide collection of devices, it is recommended to choose a CRM system that can be accessed and used via any Internet-enabled device ranging from smart phones and tablets to desktops. Don't forget that a majority of sales representatives prefer adopting new technology faster and hence they are in a need of a platform that's regularly updated for bug fixes etc.

7 Easy tips on choosing a perfect CRM for your organization



3. Watch out whether your CRM promotes user adoption or not

Check whether the CRM tool that you intend to choose is capable of lowering down the friction related to people, processes and system. Also, you must ensure that the CRM software doesn't imposes an unnatural process on your team. It should come with a great UX that would make it convenient-to-use for all the team members with different levels of expertise.

4. A CRM with tight email integration is a must-choose

Since most of the customer communication takes place via the email, it is imperative to opt for a CRM software that integrates seamlessly with the active email system for your organization. In other words, each time you type in a client or prospect's name, the email system should automatically link the respective email to the client's CRM record.

5.  Make sure to use a product demo

It is always beneficial to get an instant access to CRM product demonstration and using the same efficiently. Doing this will allow you to test the CRM system and get a clearer picture about its strengths and weaknesses. Hence, take out that little extra time in using the product demo as it will save you an incredible amount of time at a later point of time.

6. Gather a better understanding of the customization options available with the CRM software in focus

Since every business is unique, it becomes quite essential to opt for a CRM that can easily adapt to the needs of your enterprise. Hunt for a CRM that comes loaded with customization options that enable you to moderate your sales stages in addition to offering you the flexibility of adding filters, custom fields and tags to make your business completely logical.

7.  A SaaS-based CRM solution can turn to be your right choice

It is interesting to know that around 41% CRM systems that were sold in the year 2013 were SaaS(Software As A Service) based. Well, the cloud-based CMS softwares comes with a low initial investment, offering you the opportunity of choosing a new subscription package in accordance to the changing business requirements. One of the major advantages of choosing SaaS-based CRM software systems is that all your data is hosted on the cloud, thereby allowing you an anytime, anywhere access to the customer-related data. Moreover, since the third-party service provide looks into the upgrades and maintenance part, you are left with ample amount of time for making the most of your CRM.

Conclusion - 
With the astonishing number of CRM options available in the market, it becomes daunting to find the one that ca boost your business profits by an impressive level. Hope the tips covered in this post would help you in choosing a CRM that would grow your business profits rapidly and effectively.

Author Bio:- Tyler Holt is currently associated with Xicom Technology. For over five years he is offering  crm software solution service  to a wide market vertical. He brings in his wealth of experience on CRM customization and solutions to his writings on webs and blogs. He is an avid reader and enthusiast blogger and engaged with many on line communities.

Monday 17 August 2015

Boost Income with Marketers Mobile Marketing Tips


Mobile marketing is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your business. It can be a great way to get exposure for your business, if you can do it successfully. Use the tips in this article to get the most out of your mobile marketing.

Begin by building up your mobile marketing database. Refrain mindlessly adding phone numbers in your marketing database. It is important to get permission before you begin. You can get permission by having them fill out a request form on your website. 
Boost Income with Marketers Mobile Marketing Tips - qr code
Courtesy - Mobile Marketing on appointways.com

QR codes can be a great way to reach out to your technology-friendly clients. This way, customers with smart phones can just scan the phone and get access to your website features. You could include QR codes on your business cards, flyers or magazine ads. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.

QR codes are efficient when your customers are particularly tech savvy. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You should include the QR code on everything – catalogs, brochures, business cards and posters. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Building an effective mobile website is a specialized task, considerably different from normal web design. If you would like this to go smoothly, consider outsourcing the project to someone qualified.

By closely monitoring your competitors, you can become more informed about the business environment. It’s imperative to distinguish yourself from your competition.

Mobile Marketing

Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You have to stand out from your competitors.

Mobile platforms should drive visitors to your main site. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Your entire business model shouldn’t be based on mobile marketing.

The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. This is an excellent way to handle your own approach. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Try everything you can to reach potential customers.

Your web site should contain links to any social networking pages that are linked to your business. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.

Make sure your first campaign is successful before you start a new mobile marketing campaign. You can see how well you do by how long you last, not always by your sales. Design new campaigns by using strategies that have been successful in the past. 

There are a wide variety of ways to promote your business through mobile marketing. Select the tips that apply to your situation and start implementing them today.

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