B2B Marketing Globilization beyond knowledge with John - Part 2
B2B Marketing Globilization beyond knowledge with John - Part 2
{{ You seen my previous post B2B Marketing Globalization beyond knowledge with Prabhakar - Part 1 }}
{{ You seen my previous post B2B Marketing Globalization beyond knowledge with Prabhakar - Part 1 }}
Customer Satisfaction in B2B Marketing for ROI
Most companies lose 45% to 50% of their customers every five years, and winning new customers can be up to 20 times more expensive than retaining existing customers.
Moreover, just a 5% reduction in the customer defection rate can increase profits by 25% to 85%, depending on the industry. Given these claims, it is imperative that customers know what makes buyers and specifiers choose one supplier rather than another.
Employee Satisfaction - Not To SAY
It may be obvious, but high employee satisfaction levels reduce the rate of staff churn.
However, most of us can relay a customer experience when, seemingly "happy" staff, enjoying their place of work, display little interest in serving the needs of the customer or of the organisation. This lies at the centre of the debate about the impact of staff "happiness" at work, and whether indeed, "happiness" is what an organisation should be striving for amongst its workforce.
Global Intelligence - Its Hard
In a highly global business environment, market intelligence is increasingly internationally focused.
As international research specialists, the vast majority of our studies are multi-national in nature. With this expertise and experience comes a great deal of knowledge about how to conduct market research "on the ground" anywhere across the globe.
How To Do Market Research
Lying behind all of our industry sector and research experience is a firm understanding of how to do research.
Often, conducting successful and effective market research studies involves a grasp of two very different demands:
"How do we get this done?" - The practical demands of conducting research in niche and diverse markets.
"What are the best tools for getting the results we need?" - Using innovative and established research techniques to ensure market intelligence delivers real return-on-investment.
This section is devoted to the former: Getting the job done, on time and to the clients' specification.
Report for Market Entry & Assessment
As competition intensifies and markets change more quickly than ever, the need for up-to-the minute research and intelligence has never been greater.
This is particularly so when information is needed to evaluate market size, market opportunities and routes to market. Our market entry and market assessment studies are all geared towards answering some of the most difficult of business questions.
Market Research Methods - How to make successful
Lying behind all of our industry sector and research experience is a firm understanding of how to do research.
Often, conducting successful and effective market research studies involves a grasp of two very different demands:
"How do we get this done?" - The practical demands of conducting research in niche and diverse markets.
"What are the best tools for getting the results we need?" - Using innovative and established research techniques to ensure market intelligence delivers real return-on-investment.