International Telecommunication Union

Showing posts with label International Telecommunication Union. Show all posts
Showing posts with label International Telecommunication Union. Show all posts

Wednesday 4 June 2014

Digital Marketing Guidelines for who want to Increase Sales ROI


In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and Understand what is working and what isn't – Typically in real time. 


Why is digital marketing so important?

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content Works and doesn't work, etc. While the Internet is, perhaps, the channel most closely associated With digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcast, electronic billboards, digital television and radio channels, etc.

Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. Digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. 

But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one. 

The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. 

The good news is that digital offers just as much potential to marketers as it does to consumers. The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.

The importance of using digital marketing channels, The use of digital marketing channels is key if you want to reach your clients, says Dez Derry. Law firms are still not using social media properly Article by asking you a simple question. When did you last go online? Being online is not just about checking social media, reading news stories or shopping.  

Your emails came to you online, the text messages on your phone may well have been transferred in part via an online system, and your TV broadcaster can use the internet to update your listings or subscription to your set top box. My point is online digital channels are everywhere, yet there are still a lot of law firms lacking any Desire to embrace digital channels fully. 

We’re now at a stage where an entire generation of young adults do not remember what the world was like before the internet. For them it is something that has simply always been there and in turn they’re influencing other generations to use digital channels to find the services they need. 

The legal sector needs to start acting now and make the most of what is no longer a digital revolution but is now a digital normality. Other business sectors have embraced digital marketing and it has done wonders for them. Looking at retail, it ’s hard to find anyone that’s not at least once purchased something online via Amazon or had their weekly supermarket shopping delivered. 

In fact the UK’s online retail association IMRG and consultants Cap Gemini predict that this year online retailers will earn over £10bn for the first time ever, and that’s just in December, so why shouldn’t law firms also Take a cut? Different digital channels offer different solutions for growing your business and using them together can make a massive difference.

Telling people who are:

Website: This is your most important digital channel and the place where your online clients will learn the most about you. Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device. This is increasingly important with figures published by the International Telecommunications Union (ITU) showing that globally 1.2 billion people access the web via mobile broadband.

Video: A video on your website gives your firm a personality and allows you to get across information that isn’t always easy with text alone. It also keeps people on your homepage for longer which means your clients are more likely to get in touch and become a paying client. Showing how professional you are in your videos will also reflect how professional you are in the services you offer.

Search Engines: Following the previous steps will help your website appear above your competitors in the results of search engines like Google, when a potential client is searching for a service you offer. You can increase this further by looking at pay-per click (PPC) campaigns to refine exactly where you appear when certain search keywords are used. A full service digital agency can assist you in creating a PPC campaign so you’re able to generate good leads and analyses how well the campaign is working.

Reaching a wider audience:

• Social Media: Facebook, Twitter, Google+ and LinkedIn are where peer recommendation come into play. Being on social media allows current clients to talk about how great your service independently. It also gives you a chance to add links to your blog and your website, while also interacting with potential new clients.

• Blogging: As explained earlier, writing a regular blog helps keep your website higher up in search engine results. But as experts in law, writing short articles on legal matters, offering basic advice, or opinions on recent sector changes show that if the reader ever needs a lawyer you’re the one to contact. It also gives you another chance to point your social media channels to your website.

• Email: Offering an email newsletter is a great way of keeping in touch with previous clients for repeat business. According to the Direct Marketing Association email marketing ROI was £21.48 for every £1 spent in 2012, proving it’s a fantastic investment.

Using digital channels does not mean you have to stop the traditional methods used to interact with new and current clients. But as more and more people look for services online, the importance of not accessing the market via digital channels become clear.

Challenges Facing Digital Marketers

Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces and they interact with those devices in different ways and for different purposes. Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.

Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

Three Keys to Digital Marketing Success 
So, what does it take to do digital marketing right? Here are three keys to digital marketing success:
1. Manage complex customer relationships across a variety of channels – both digital and traditional. 
2. Respond to and initiate dynamic customer interactions. 
3. Extract value from big data to make better decision