Television advertisement

Showing posts with label Television advertisement. Show all posts
Showing posts with label Television advertisement. Show all posts

Wednesday 21 May 2014

Inbound marketing focuses on leads instead of searching for customers


Inbound marketing focuses on being found by potential leads instead of searching for customers.


Inbound marketing focuses on leads instead of searching for customers


Traditional marketing methods such as paid TV ads, direct mailings, cold calling and trade shows are costly. Inbound Marketing is not only effective and less expensive but the results are better tracked.

1. Search Engine Optimization

The primary way that inbound marketing works is through Search Engine Optimization (SEO).  SEO is a method to get your website to rank high on search engines for specific keywords.

When a potential customer does a web search, they are actively searching for your product or service. So as a marketing firm your audience might type in “Marketing San Antonio,” if you’re website is listed on page 1 of Google, Bing or Yahoo search engines you’ll be likely to receive more quality leads.

Help your business get visibility online with these SEO marketing tips.

2. Content Marketing

Content marketing is creating valuable information to display on your site to increase customer interest. Often businesses will attract customers by delivering a blog or a tips area on their website that provides relevant content making  their company a trusted and helpful resource.

Ways to provide valuable content:

  • Educational Ebooks
  • Training  or How To Videos
  • Whitepapers
  • Webinars

Tip: don’t forget to provide a call to action in your content to convert sales.

3. Email and Marketing Automation

Inbound marketing should not relying just on generating business but a balance of nurturing leads and converting visitors into customers. Email and marketing automation should contain information useful to nurture the visitor’s interest and is a great opportunity to deliver sales pitches.

How to capture email addresses:

Inbound marketing focuses on leads instead of searching for customers
Inbound marketing focuses on leads instead of searching for customers

Since the newsletter was actively sought, it is less likely to be viewed as spam, but it is wise to set expectations and inform how often your emails will be sent to the individual.  The optin opportunities are most effective on a landing page, above the home page fold, or on sidebars of your site.

Affordable and easy optin and email automation systems include:
  • Aweber.com
  • ConstantContact.com
  • Infusionsoft.com

These email automation systems have customizable opt-in templates and for more creative opt-ins you may need a developer to create unique opt-in forms.

4. Social Presence 

Social Media Inbound Marketing

Using sites such as Twitter and Facebook to generate interest in a product or service are great ways to use inbound marketing strategies. Provide regular content that is engaging on your social media account to attract potential clients.

Some important factors to consider:

  • Who is your target audience on social channels?
  • Which social channels does your audience communicate and interact in?
  • What type of content is valuable?
  • Tip: don’t just self promote, give your audience useful information and encourage sharing.

Learn more why your business should get social!

5. Video Marketing

Viral Video Inbound Marketing

One of the most effective ways to convey information is through videos. People often go to popular video channels such as Youtube or Vimeo to get info to solve problems or learn about a service or product. Get in front of your audience by being visible on these video channels.

Inbound marketing focuses on leads instead of searching for customers


Tip: Also make sure to provide a link or phone number in the video description to ensure they will find your company.  Check out these top 5 tips to make your viral video reach more!

It’s a brave new world for marketing and it’s important for businesses to stay on top of all the current trends and directions that inbound marketing are taking. By staying current and staying focused on inbound marketing, businesses can take advantage of all the new possibilities being offered with today’s technology.
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Monday 7 May 2012

Star Walk - ipad calls interactive astronomy


Internet Giant Social Media

A new ipad calls for a brand new batch of apps that show off the gadget’s new powers –a  screen that allows ebooks to be sharper than the printed word. To show off that high-density Ratina display and a fancy new A5X processor, these are the apps you need on your new iPad .......

[[[ Category: Education
Updated: 20 April 2012
Version: 5.7.2
Size: 151 MB
Languages: English, Arabic, Chinese, Dutch, French, German, Italian, Japanese, Korean, Russian, Spanish
Developer: Vito Technology Inc.]]]

Requirements: Compatible with iPad.Requires iOS 3.2 or later

Star Walk  for  $4.99

The astronomy app Star Walk is not a new app but when used on the new iPad it is nothing short of stunning. Star Walk can identify up to 300,000 stars on the iPad’s screen and is ideal for youngsters and adults alike. By simply holding your iPad into the sky, the app labels out the constellations, the solar system, stars, and satellites.

The app also includes a celestial calendar that informs how to plan star gazing by listing events such as full moons, meteor showers and upcoming partial eclipses.

The most interesting feature of the app is the Augmented Reality technique where it overlays data from the app on top of the image (of the sky) as captured by the iPad camera. Using this, user can align the image of the sky with that of the sky in the app.

This helps in pinpointing the position of satellites, finding stars or constellations.

You get the social bragging rights to show off your iPad and how a photo of your current location is overlaid with the app-generated sky, giving you real time results of what is right above you. There are some stunning pictures of the day (sun, etc) that makes for a super high resolution view of a celestial scene.

Star Walk - ipad calls interactive astronomy


note :
Winner of Apple Design Award 2010, featured by Apple as Best Apps of 2009, 2010 and in iPad TV commercials***

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