YouTube

Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts

Wednesday 25 June 2014

Qualified B2B Leads with Inbound Marketing, Blogs and Social Media, How


A business without the right leads is very much like a car without an engine; no matter what kind of fuel you put into it, it’s not going anywhere fast. However, generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult.

Before you can start to acquire business leads and turn them into customers, you’ll need to come up with an effective, brand-consistent strategy.


B2B Lead Generation: Where to Start?


Effective B2B lead generation strategies begin with drilling down into exactly the types of leads that are most likely to convert into paying customers. That means filtering out prospects based on your resources and goals, and narrowing your attack.

With a broadsword-strategy, you can swing around indiscriminately and grab leads from all over. Casting a wide net may yield you some worthwhile leads, but you'll also pull in a ton of junk leads, too. And to top that off, your results will be ineffective if your lead gen campaign is being measured on a CPA/CPL basis.

With CPL or CPA as your metric, a lead is only as valuable as the prospect, that prospect is only as valuable as the customer it becomes, and that customer is only as valuable as the revenue they bring to the bottom line, so if you can’t find the qualified leads—the leads that are most likely to ultimately convert into something profitable—then you’re just wasting  money.

Instead, drop the sword and pick up the scalpel for B2B leads. Start by asking: Who are our customers? What are their common interests? Are our prospects mostly online or off? If that information is available, then your approach can be tightly focused to define your objective and point you directly to your prospects.

 Once you've defined what  an unqualified prospect is and identified your targets, let’s get into how you'll capture your prospects' attention.

Here are six lead generating ideas and approaches that allow you hone your B2B strategy (and actually work):


1. Bring Your Leads Inbound


Traditionally, marketing has been classified as outbound marketing -- television commercials, print advertisements, internet banners, email mailing lists, and good old fashion cold-calling. These outbound lead generating techniques cast a very wide net that typically connects with hundreds of thousands, or even millions of prospects.

Outbound marketing tends to use the broadsword approach.


LEADS Outbound-leads-cost-on-average


I’m not saying that outbound marketing doesn’t work; it does, otherwise we wouldn't even bother talking about it. However, it not as effective as inbound marketing. Not only are the leads less qualified, but outbound is also more expensive. In fact, outbound leads cost on average 61% more than inbound ones.

Inbound marketing, when done well, meets your customers where they want to be. Inbound markerting focuses on creating quality content that aligns with what your customers are most interested in so they're drawn towards your offers because they want to learn more.

And because the offers are relevant, the leads that are generated are more eager and willing to become paying customers. When prospects feel as though your company is an expert in the industry, or has something worthwhile to offer, they see you as someone who wants to help, rather than a salesman that just wants to make a sale.


2. Generate Better Relationships with CRM


Sometimes generating leads is about keeping track of all of the pertinent data surrounding those leads. Customers need to know that they have a relationship with you and if you’re constantly losing track of their information or their info isn't updated, then it sends out a clear message to your prospective leads that you don’t really care about them.

Investing in a proper customer relationship management (CRM) system will allow you to gather, store, analyze, and track the most important data that can help you personalize the customer experience. And CRM doesn’t stop there.

CRM helps generate and convert leads by sifting through massive amounts of raw prospect data to locate the most promising prospects. After sorting through all that data, a good CRM can also be used to gain meaningful customer insight. With this business intelligence in hand, you can quickly and inexpensively disseminate relevant information to a wider range of specific, potential customers.

If you have the budget for a broadsword swing, ensure you are coupling it with a CRM. With access to a lead management tool, you can both control the range of your swing, while still benefitting from the accuracy of the scalpel—in other words, it’s the best of both worlds.


3. Solve Problems and Share Ideas on Your Blog


At the heart of inbound lead generation is the humble blog. If your business scoffs at or doesn't allot dedicated resources to your company blog, yet are trying to obtain quality leads, then understand that blogging has the potential to drive a significant amount of prospects into your sales funnel.

5 Secrets to Building Your Sales PipelineDid you know that 23% of total Internet usage time is devoted to social networks or blogs, which means that a large chunk of users are obtaining information and knowldge via blogs. A company blog allows you to not only draw inbound traffic to your site and your business by offering useful and interesting content, while providing solutions, but it can also give your organization added credibility within your industry.

A blog connects to customers and prospects in a less corporate manner. The company blog allows you to stretch beyond the landing pages of your core website; expanding your content past product features, business speak, and the boring FAQ page.  

If your company is a leader in its industry, your blog can be the bullhorn for your company's evangelists and leaders to share their unique perspectives and opinions on specific topics you could never espouse on the pricing page.

And at the end of each blog post? An offer, newsletter signup, or form that allows the reader to learn more if their interest has been piqued.


4. Make It Easy With Visual Content


Blog posts are wonderful and they absolutely work as a method for generating leads. However, they don’t work for everyone.There are those who are less interested in investing the time and effort into digesting a few hundred words worth of advice.

Thankfully, there are other ways of reaching these individuals. Human beings are very visual animals and what we see (as in images and videos) is actually processed 60,000 times faster than what we read. So, incorporating a visual element into your content is a sure-fire way to increase the draw of your inbound strategy.

Informative, useful, and shareable infographics are amazingly popular right now, and are more accessible and less time-consuming than videos. Of course, that’s not to say that a quality “infotaining” video posted to YouTube (with a link back to your site, of course) can’t also quickly pay for itself in increased interest and traffic.

If you can create something that ends up going viral, you’ll find that it’s well worth your time.


5. Yes, Social Media Can Generate B2B Leads


Social media has become a legitimate lead generation channel with ad formats having matured beyond just engagement metrics. With Twitter cards, Facebook’s objective-based advertising, and LinkedIn's sponsored ads, social ads have come a long way in cementing a spot in revenue-based lead generation campaigns.

Facebook offers a variety of ad products to generate leads from targeted advertising, events, tabs, or organic posts. 

Twitter’s Lead Generation Cards are a two-click solution to social lead generation. Twitter Cards are displayed as promoted tweets would, but when someone clicks on the image, the card expands to reveal an offer or sign-up form that is auto-populated with the user’s name, email address, and Twitter handle. In early testing of tweets with images, visual tweets showed an 55% increase in leads as opposed to normal 140-character text-only tweets. 


LEADS Outbound-leads-cost-on-average (1)


Don't forget about LinkedIn when looking at social media as a way to increase B2B leads. Despite being demoted to the "other social network" category, LinkedIn may prove to be the best social media network to acquire leads via social media. 

LinkedIn certainly lags behind Twitter and Facebook in recognition and users, but because LinkedIn is a professional social network, users aren't turned off by business-related marketing on their feed. The mindset and expectations of the user is entirely different when compared to consumer-focused networks and that's a good thing when it comes to B2B leads.

With product offerings such as Lead Collection, direct ads, and sponsored updates, LinkedIn has shown that their ad products can be 277% more effective at generating leads than Facebook or Twitter, according to a study by Wishpond.


6. New Ideas That Will Generate Real Value


As you might have gathered by now, a successful lead-generating strategy isn’t just about building a great product that offers value. A good lead generation strategy consistently puts out content and offers that provide real value to the prospective lead.

It takes patience, too, for prospects may not be prospects today, but with nurturing, optimizing and guidance, they can ultimately become paying customers.

The secret here is to continually build unique, quality content that has real value to prospects that you want to connect to. And if the prospect isn't ready to sign up yet, continuing to build and share that quality content over time will give you an edge over less-patient competitors.


Quality Leads Are Built Over Time 


There are quicker and dirtier lead generation techniques that can be used to bring in potential customers right now, but in the long run, these won’t be as profitable as those leads that you draw in through the targeted and steady process of effective inbound marketing and lead nurturing.

With your lead generation, keep these six techniques (and the various points and principles they represent) in mind. That said, the lead generation methods and tactics you put forth are not nearly as important as how well you target your potential customers. The better focused your lead gen campaign is to your prospects, the likelier they'll find relevant content they want, and that will yield higher odds that they'll convert into paying customers.

However you end up generating leads, be it through direct mail marketing, telemarketing, email, social media, or any other technique, the more clearly you can identify and pursue your ideal client, the sharper your razor-edged focus is, the more successful your strategy — and ultimately your business — will be. 

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Prabhakar Dalva, Founder }}

Wednesday 11 June 2014

Good Content to Increase Engagement for Covert Business


Good Content to Increase Engagement for Covert Business

Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that they can look to you for stellar insights and advice about the industry, you’ve succeeded. But achieving this goal is not easy. It takes a lot of time investment to create the high-quality content you’ll need.

Below are Some tips on how to use content to increase your audience’s engagement.
  • Create Gated Content 
  • Run a Live Q&A Based On of a Controversial Piece of Content  
  • Include Calls to Action at the Bottom of Content 
  • Ask Questions at the End of Blog Posts to Increase Comments
  • Be Consistent at Something

Create Gated Content for SE ( Search engine )
“Gated content” refers to information or whole sections of your web site that are only available to people who agree to provide something in return. Gated content creation can be tricky to execute, but when used well, it’s a great way to not only pump up engagement but also to generate leads. For marketing purposes, that “something” is usually contact information, such as:
  1. Geographic location
  2. Name
  3. Email address
  4. Phone number
  5. Company information

Gated content may also require payment for information, such as whitepapers or exclusive video, but generally speaking it’s just another rung on the sales funnel.

Not every company is comfortable with using gated content. Some are wary of alienating potential customers who are not ready to establish contact, or sending them to competitors who do not have gates. It’s best to reserve gated content for premium information; be sure to leave product descriptions and blogs free to navigate for any visitor.

For instance, a site such as Gate to Garage, which sells a wide variety of furnishings and décor, would not benefit from walling off its product listings to visitors. But it might consider requiring potential customers to submit an email address for future contact if they want to see a how-to video or white paper.

One thing to keep in mind, don’t gate all your content. Leave blog posts and info graphics as free material for everyone. That free material will drive traffic to your site and then special gated content can be used to increase engagement and build an email database.

Run a Live Q&A Based On of a Controversial Piece of Content  

Live chats have a colorful history on the internet. They’re one of the earliest ways that companies engaged with their customers, dating back well before the age of social media. Though they’ve evolved over time, they still remain a great way for businesses to gauge opinions about not only their products but also their industry. The smartest way to draw people in is to play off a piece of content that’s gotten a lot of attention.

This type of content will inspire strong opinions on both sides, which will draw people into the conversation. Be sure to promote the Q&A beforehand, but don’t just rely on live questions to fuel the discussion. Solicit questions and topics beforehand via social media, and keep things open-ended so that you can engage as many people on as many aspects of the issue as possible. If you’re doing the chat on Twitter or Facebook, look over your analytic beforehand to decide what the best time is to hold the conversation.

Last year Paper.li, an online content curation service, sponsored a live Twitter chat to promote awareness for bloggers, who make up the hottest area of its community. The success of the Q&A surprised even the company’s community manager, who personally heard from more than 200 people after the chat via email and on Twitter asking for help and offering their input. The chat also reached people in other countries, a bonus Paper.li hadn't expected.

Include Calls to Action at the Bottom of Content 

Sometimes when you become engaged in a great piece of content, whether it’s a whitepaper, a blog post or a podcast, you’ll forget how you stumbled upon it and your true purpose for looking into the subject. Don’t let that happen to your potential customers. While you don’t need to hammer them over and over with sales pitches, you do need to gently remind them as they reach the end of their time with your content that there’s something they need to do. That may mean registering for something, buying a product or filling out a form.

Whatever it is, make sure your call to action is clear and concise so that you don’t lose your fish from the hook. On the blog for Writers Relief, an author submission service, posts end with reminders that the site can help make writing dreams come true and a link to their submission page, a succinct but effective call to action.

Ask Questions at the End of Blog Posts to Increase Comments

This sounds like an obvious way to increase engagement, but a surprising number of sites do not try to interact with their readers this way. They’re missing out on a huge opportunity. Once you've finished discussing the topic at hand, ask your readers what they think. Many blogs put a daily question at the bottom of a blog post in bold, training readers to look for these queries and answer them, thereby increasing engagement.

Don’t just get people to comment, though. Interact with them in the comments section and see how you can further engage them. For instance, the Gawker network of web sites have perfected this approach. Writers interact with readers, exchanging ideas — okay, and often insults — in such a way that the comments sections themselves have become must-reads.

Tuesday 14 May 2013

10 Tips for Being Successful on YouTube


Image representing YouTube as depicted in Crun...
Image via CrunchBase


YouTube has become a popular media of entertainment with many funny and interesting videos and is considered to be the second largest search engine in the world within a very short span of time. In this period there are companies which include Google that tried to apply new marketing tools to attract the maximum customers and advertisers those who got easily transformed from other Medias like television and internet. This media have built its one style of social marketing tools with a lower or nil cost. Record says that over two billion videos are viewed every week and the network is spread across the world and is no longer limited to only funny videos, also as a career have earned huge popularity. In case of people who are not utilizing this media they are missing to market their product with one of the most popular media.

Following are the 10 steps that will help in earning popularity through YouTube:
  1. Understanding the goal:
It is highly important to analyze before a start the video views whether one wants lot of viewers to go through the video, or the motive is to get another website click and take necessary action by conversion, or the objective of the video is to interact and get more closer to the brand.
  1. Popular keywords to be researched:
It is important for the endorsement brand to research and find out the most applicable keywords that can be used by maximum viewers to the related product.
  1. Understanding the competition:
It is highly recommended to go through the similar kinds of videos that got a higher rank and the keywords that they have used to achieve the success. The strategies can be highly used and also simultaneously the keywords can be analyzed.There are also some keywords that enable more traffic and get an easy rank after using it.
  1. Dashing video to be created:
The video created should be striking enough to attract all viewers and not only concentrate on the viral content.There shouldn’t be any internet passers who could bypass the video.
  1. Details of video to be filled:
The video should have titles and the tagging with proper description should be done. But overdoing is of no use and it is better to only put keywords which are relevant asembedded videos are more popular.
  1. Selecting featured video option:
If the video is good and already one is sure in getting a major success it is advisable to choose the featured video option as it paid and the services are user friendly. It helps in viewers to see the video in a shorter span of time and paid traffic over rules the organic one.
  1. Links inserted:
Usage of annotations in videos attracts maximum viewers though it shouldn’t impede the experience of the viewers.
  1. High value customer interaction:
It is important to present the video to the active YouTube customers as they are the best participants of the social network site. This will also ensure more traffic than usual.
  1. Social media:
The relevant accounts of social media enable popularity of the videos by attracting more viewers and qualified traffic.
  1. Rinsing, washing and repeating:
One can again go back and start fresh by improvising the video after getting the channel refreshed with more number of videos.

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10 Tips for Being Successful on YouTube


Image representing YouTube as depicted in Crun...
Image via CrunchBase


YouTube has become a popular media of entertainment with many funny and interesting videos and is considered to be the second largest search engine in the world within a very short span of time. In this period there are companies which include Google that tried to apply new marketing tools to attract the maximum customers and advertisers those who got easily transformed from other Medias like television and internet. This media have built its one style of social marketing tools with a lower or nil cost. Record says that over two billion videos are viewed every week and the network is spread across the world and is no longer limited to only funny videos, also as a career have earned huge popularity. In case of people who are not utilizing this media they are missing to market their product with one of the most popular media.

Following are the 10 steps that will help in earning popularity through YouTube:
  1. Understanding the goal:
It is highly important to analyze before a start the video views whether one wants lot of viewers to go through the video, or the motive is to get another website click and take necessary action by conversion, or the objective of the video is to interact and get more closer to the brand.
  1. Popular keywords to be researched:
It is important for the endorsement brand to research and find out the most applicable keywords that can be used by maximum viewers to the related product.
  1. Understanding the competition:
It is highly recommended to go through the similar kinds of videos that got a higher rank and the keywords that they have used to achieve the success. The strategies can be highly used and also simultaneously the keywords can be analyzed.There are also some keywords that enable more traffic and get an easy rank after using it.
  1. Dashing video to be created:
The video created should be striking enough to attract all viewers and not only concentrate on the viral content.There shouldn’t be any internet passers who could bypass the video.
  1. Details of video to be filled:
The video should have titles and the tagging with proper description should be done. But overdoing is of no use and it is better to only put keywords which are relevant asembedded videos are more popular.
  1. Selecting featured video option:
If the video is good and already one is sure in getting a major success it is advisable to choose the featured video option as it paid and the services are user friendly. It helps in viewers to see the video in a shorter span of time and paid traffic over rules the organic one.
  1. Links inserted:
Usage of annotations in videos attracts maximum viewers though it shouldn’t impede the experience of the viewers.
  1. High value customer interaction:
It is important to present the video to the active YouTube customers as they are the best participants of the social network site. This will also ensure more traffic than usual.
  1. Social media:
The relevant accounts of social media enable popularity of the videos by attracting more viewers and qualified traffic.
  1. Rinsing, washing and repeating:
One can again go back and start fresh by improvising the video after getting the channel refreshed with more number of videos.

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Thursday 18 April 2013

Try These Guidelines In Case You Are Stumped About Online Marketing


World wide web
World wide web (Photo credit: Wikipedia)

When you can acknowledge your website is not best, you can competently improve it. understanding that your blog will be a work in enhancement, presents you with the flexibility to enhance at will. No-one carries a ideal site, significance frequent enhancement can substantially enhance the general presentation of your own aimed at tourists.

Fb is a large inexpensive way to advocate your merchandise or world wide world wide web founded enterprise. Produce a world wide world wide web sheet that the associates (and supporters of your respective product) can “like.” Submit newspapers, items and dialogue queries, to have the followers much more involved with the merchandise. It is a straightforward approach to market your merchandise without the need of a alallotmentment of power.

When utilising e-mail as a pattern of website marketing regardless purposes in particular niches, accept in brain to that you are giving an internet advocating internet message! You may not would like to consign it to the incorrect consumers. Putting together your very own e-snail posted letters to obtain customer assemblies and taking benefit of last names as opposed to initially are a twosome of speedy notions to really don’t drive out an improper marketing towards the incorrect men and women.

choose a topic for your web site and stay with it. persons need to see a web location encompassing arranged content material that creates feeling. augment to be an authority in just one control and respect to illustrate that the minutia are supplied by a knowledgeable asset. dropping into too numerous different topics definitely makes the website look mystifying and untidy.
One of the keys to web marketing good outcomes is holding tabs on what exactly is functioning and what could use enhancement. You should to set up monitoring guidelines for the internet location, your advocating crusades as well as the all the back links with your e-mail marketing communications. By ascertaining your online tourists at each and every time span in the shopping method, you are able to interpret to at a glance, which marketing advancements are decisively the most money-making and that ought to be cancelled.

Individualize your world wide world wide web advertising. Help it become personalized and significant to the purchasers. Opt for key phrases they will expected use and keep in mind that they might not be as world wide web knowing as you are so that they need easy and easy to use sites after they reach at your own house. Tend not to use lingo or an unwarranted allowance of technical babble. You would like to sustain your buyers, not misplace them.

Should you regularly get engaged in blogs, your location will unavoidably boost weblocation traffic. Once you be involved in weblogs, you get much more prospects, put dimensions and benefit directed at your website and advance your visibility on seek engines like google. Blogging is a large way to find more tourists to your genuine land parcel trading location.

Have a essential assess your internet site and when you can’t provide work somebody additional to review it gry hazardowe for yourself. We all seem our masterpieces are attractive, but occasionally we can’t see what everyone additional views. Tend not to address your world wide web site a stagnant factor, it should invariably be moving and advancing.

YouTube is one of the most fascinating trading gear in the enterprise community nowadays as you can really develop video tutorials that advocate your enterprise at no cost. To enhance your economic well being and kasyno advance your advocating and trading design, conceive You tube videos that report sometimes your goods or services qualities or all round tactic to your promise customers.

Use video clips when possible within your online marketing advancements. Videos are an productive way to draw in visitors in and apprehend their vigilance. Try utilising video tutorials to introduce new services or goods, focus testimonies, recount intricate concepts, limelight scenario investigations, supply online trips of your enterprise or simply just to introduce oneself directed at your weblocation location tourists.

You can effortlessly purchase spaces conceived to emerge in specific seek queries, developing your location address remarkably conspicuous to the persons contemplating related merchandise or items. This can redirect targeted traffic to you and also construct manufacturer acknowledgement by means of repeated discerning. These locations are typically economical to buy, and are a good expenditure for their many benefits.

Make use of a hyperlink validator equipment in your website to search for impaired hyperlinks. These connections should be repaired rapidly. Shattered connections retain the man or woman who is liking to learn your internet site from finding the information they desire. The search motors may furthermore downgrade your website if it has many shattered connections.

For far better outcomes, market items that are special. Should you be advocating the accurate same thing as a thousands of other web sites, you’ll find much less outcomes supplied by those pieces. Your purchaser may be inquisitive about your merchandise, but they’ve probably before gone into it approaching from a distinct location. find out items which are exclusive and less seriously advocated by other websites. Set up oneself apart and find out bigger outcomes.

Use pr issues to get website visitors to your world wide world wide web site. Send to open public launch databases and watch for persons to get you. The great thing about press broadcasts is that you may even be communicated by reporters who desire to talk with you about your product or service and publish it in their circulation.

Make certain you employ video courses for a merchandise or service demo. Nowadays, there is an anticipation from buyers that they are able to glimpse the merchandise in activity. developing ‘how it works’ video lessons performances a part in developing believe in with potential purchasers, assisting them move a assess closer to acquiring your merchandise or service.

Don’t hesitate of self-campaign by yourself internet site. No one is going to encourage your promise for you, in the happening you don’t market place it initial. choose an locality on your own home-page that may act as a signalal submit for long term boasts and bargains to your clients. This way, they will likely certainly know where you should look to glimpse precisely what is the following foremost possibility out of your constructor.

With all the information you only wise you can start experiencing like you do have a acceptable scheme absolutely prepared to get begun inside your website trading goals. Since you now understand of what to do get as begun out as soon as you can. The earlier you start out, the quicker you’re likely to glimpse success.

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